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Direct-to-Consumer Advertising Can Paradoxically Increase Intentions to Adopt Lifestyle Changes (Mathur et al. 2016)

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Mathur MB, Gould M, & Khazeni N (2016). Direct-to-consumer advertisements can paradoxically increase intentions to adopt lifestyle changes. Frontiers in Psychology 7:1533.

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These materials are designed to guide a naïve user through independent replication of this study. In chronological order, this rep…

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attitude changeboomerang effectsdirect-to-consumer advertisinghealth psychologynorm inductionrisk compensation

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