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Colours and emotions are associated by many, irrespective of their cultural background or age. Instead of testing explicit associations, in this study, we assessed implicit colour-emotion associations by presenting novel stimuli. We presented self-portraits of ambivalent emotions and asked children and adults to match appropriate colours. Our results confirmed ambivalence of the facial expressions. Systematic colour-emotion associations emerged in both groups, suggesting they do not require explicit instruction yet develop with age.
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