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Description: The study, analysis and description of clothing in the Mazahua people of San Felipe del Progreso and San José del Rincón, Mexico, was carried out, its relationship with identity and gender roles, considering ancestral customs and practices, reviewing the causes of the loss of its use. It was a qualitative study that followed the grounded theory and the method of structuralism of Lévi-Strauss, it was executed through literature review, field work using ethnomethodology, observation, data collection, homogeneous case studies of typical samples with semi-structured interviews in depth to seven women and five men leaders by age groups, the sample was non-probabilistic. The results showed that the clothing involves various elements related to the cosmos view, environment and nature, the Mazahua life and gender roles, that make up part of the biocultural heritage granting an indisputable identity to those who wear it. In the production, the men are in charge of the loom, and the women are the ones who use their clothing the most, challenging Western fashion, reaffirming their identity and that of the group, creating the most visible face of the resistance, despite discrimination and acculturation.

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