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INCONSPICUOUS CONSUMPTION OF LUXURY PRODUCTS: A LITERATURE REVIEW
- TANYA ANN THOMAS and TIJO THOMAS
Date created: 2021-10-23 07:33 AM | Last Updated: 2022-01-26 06:38 AM
Identifier: DOI 10.17605/OSF.IO/Z28YD
Category: Project
Description: https://tianjindaxuexuebao.com/details.php?id=DOI:10.17605/OSF.IO/Z28YD
Abstract: The concept of conspicuous consumption, which was introduced by American economist Thorstein Veblen, has evolved over the years to include all material and immaterial objects and experiences that are showcased to indicate wealth. Several developing studies have found that consumerism is increasingly inclining towards the inconspicuous or low-key consumption of luxury products. The conce…
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