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When Descriptive Norms Backfire
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Description: Published version is available: https://spssi.onlinelibrary.wiley.com/doi/full/10.1111/asap.12195 Ozaki, T., & Nakayachi, K. (2020). When Descriptive Norms Backfire: Attitudes Induce Undesirable Consequences during Disaster Preparation. Analyses of Social Issues and Public Policy, (Early View). https://doi.org/10.1111/asap.12195 We examine the positive and negative consequences of descriptive norms about preparedness against natural disasters.