The use of persuasive messages for interventions to reduce avoidant purchasing behavior after the Tohoku earthquake in Japan: focusing on the message-attitude mismatching effect.

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Description: 2015 Biennial Conference of Asian Association of Social Psychology

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The occurrence of disasters occasionally leads to avoidant purchasing behavior in consumers. Examples of such behavior could be seen after the Tohoku earthquake in Japan, March 11, 2011. When the earthquake occurred, people avoided purchasing products such as agricultural products, from the Tohoku area, specifically in the Fukushima prefecture. Such avoidant purchasing behavior is associated with ...

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