The use of persuasive messages for interventions to reduce avoidant purchasing behavior after the Tohoku earthquake in Japan: focusing on the message-attitude mismatching effect.


Date created: | Last Updated:


Creating DOI. Please wait...

Create DOI

Category: Project

Description: 2015 Biennial Conference of Asian Association of Social Psychology


The occurrence of disasters occasionally leads to avoidant purchasing behavior in consumers. Examples of such behavior could be seen after the Tohoku earthquake in Japan, March 11, 2011. When the earthquake occurred, people avoided purchasing products such as agricultural products, from the Tohoku area, specifically in the Fukushima prefecture. Such avoidant purchasing behavior is associated with ...


Loading files...



Recent Activity

Loading logs...

OSF does not support the use of Internet Explorer. For optimal performance, please switch to another browser.
This website relies on cookies to help provide a better user experience. By clicking Accept or continuing to use the site, you agree. For more information, see our Privacy Policy and information on cookie use.

Start managing your projects on the OSF today.

Free and easy to use, the Open Science Framework supports the entire research lifecycle: planning, execution, reporting, archiving, and discovery.