The Social Consequences of Switching Between Cultures

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THE SOCIAL CONSEQUENCES OF SWITCHING BETWEEN CULTURES West, A. W. & Sasaki, J. Y. One way that biculturals negotiate their cultures is by frame switching, adapting aspects of themselves to fit each cultural context. Frame switching is an adaptive skill, but our research unveils its potential detriments. In Western, individualist cultures that value consistency and associate inconsistency with inau...

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