Field studies of psychologically targeted ads face threats to internal validity
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Description: This is a comment on Matz, S.C., Kosinski, M., Nave, G., & Stillwell, D.J. (2017) Psychological targeting as an effective approach to digital mass persuasion. Proceedings of the National Academy of Sciences. This comment has been published as a letter to the editor: https://doi.org/10.1073/pnas.1805363115