Hello, I would like to add my talk to OSF. Below is the abstract. Attached is a link to my talk (was too large of a file to attached) as well as a PDF of my slides. Abstract: Efforts to control the COVID-19 pandemic are impaired by scientific uncertainty, fear, and negative and defensive attitudes about risk-reducing behaviors. We conducted a social media-based factorial experiment to test whether different theory-based framing strategies could counter these barriers and increase intentions to engage in risk-reducing behaviors. Messages were developed by pairing one of 4 framing strategies—Values-affirmation (VA), Destigmatizing (DS), Uncertainty-normalizing (UN), and Optimism—with 6 risk-reducing behaviors. Behavioral intentions were assessed by measuring users’ engagement with "calls-to-action" (CTA) embedded in each message (e.g., Pledge to wear a mask). CTA engagement was shown to differ by strategy and content. DS and UN strategies had the greatest engagement, each generating 31% of pledges, while VA had the least (10%). Messages about wearing masks accounted for 61% of pledges, whereas "social distancing" generated only 6% of pledges. Importantly, strategy and content interacted; for example, UN messages accounted for the majority of mask pledges (35%). These data are promising evidence for the utility of theory-based public health messages. Thank you, Liz [https://ssl.gstatic.com/docs/doclist/images/icon_10_generic_list.png] SPSP_Scharnetzki_FinalRecording.mp4<https://urldefense.com/v3/__https://drive.google.com/file/d/119f0En2NUo1mw0XfnVHh8HBkpeLyNwWd/view?usp=drive_web__;!!Npd4GBrkbw!lXOeACvpNautdZybDhwVgVm3gHd7OWZN25tFnGr4nMnC1JhQ4r76-NDvbh7FyYI$>[https://webmail.mainehealth.org/owa/] -- Liz Scharnetzki, PhD. Experimental Social Psychologist Research Coordinator II, MMCRI- CORE CONFIDENTIALITY NOTICE: This email message, including any attachments, is for the use of the intended recipient(s) only and may contain information that is privileged, confidential, and prohibited from unauthorized disclosure under applicable law. If you are not the intended recipient of this message, any dissemination, distribution, or copying of this message is strictly prohibited. If you received this message in error, please notify the sender by reply email and destroy all copies of the original message and attachments.