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Persuasive COVID-19 Vaccination Message testing
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Description: The aim of this study is to test the impact of different messages about COVID-19 vaccines (1) in adults vaccinated against COVID-19 on intention to receive a COVID-19 vaccine booster doses, and (2) in parents of children aged 5-11 years intention to take their child for a COVID-19 vaccine. Participants will receive 1 of 4 information conditions or a control. The 4 information conditions will focus on: personal health impacts of vaccinating; family and community health impacts of vaccinating; non-health benefits of vaccinating; personal choice and control. The control will be text about COVID-19 vaccination disseminated by health authorities. Analysis will compare the primary outcome measure (intention to receive a COVID-19 vaccine or booster dose) between intervention groups and the control. Secondary analyses will compare secondary outcome measures (extent of intention, beliefs about COVID-19 vaccines) between intervention groups and the control.
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