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Category: Procedure

Description: The experimental task was designed to capture a proxy of workplace innovation from previous research (e.g., Zacher et al., 2016; Zacher & Rosing, 2015). In the experimental task, participants had to improve marketing material for an organization that is attempting to promote a 20-year longitudinal study (Appendix E). To carry out this task, participants received an existing marketing document that the organization intends to use for recruitment purposes. This marketing flyer is relatively poorly designed (see Appendix F; e.g., the flyer features typographical mistakes, missing words, poor formatting, very small font size, etc.). Hence, there are various opportunities for improvements.