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The debut album of 17 year-old Billie Eilish was #1 on the Billboard Top 200 Albums of 2019 chart. Audiences have marveled at how her music employs techniques of Autonomous Sensory Meridian Response (ASMR), such as close miking, whispering, and the use of dentist drills and Easy-Bake ovens (Barratt & Davis, 2015). ASMR is a sensory phenomenon where specific audio techniques engender tingling sensations and feelings of relaxation (Barratt et al., 2017). Although ASMR is pleasant to some listeners, the techniques cause panic and misophonia in others (Kovacevich & Huron, 2019). This exploratory study investigates people’s emotional responses to clips of ASMR and Billie’s music. Popular ASMR clips and passages of Billie’s music that use similar techniques were selected. All passages were rated according to various criteria; the 30 highest-rated stimuli were included in the final study. Before coronavirus quarantine measures were enacted, 17 participants (final *n *will be 400) answered questions about their emotional responses to randomized passages of ASMR and Billie Eilish’s music. Target questions included self-reported ratings of relaxation, anxiety, enjoyment, and tingling sensations. Psychographic and demographic data (e.g., social anxiety, musical preferences, synesthesia experiences) were also collected. Given the popularity of ASMR—a single ASMR YouTube channel has 88 million views—and the increasing use of ASMR across Millennials and Gen Z to mimic physical proximity & intimacy (Andersen, 2015), the investigation of these techniques in popular music could provide insight into the relationship between musical preferences and sensory perceptions, as well as how Billie’s music is being used to evoke emotions in listeners across the world. Future directions of the project involve examining how listeners have been using ASMR and Billie's music to regulate their emotions during this period of global isolation and quarantine. —
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