Mere Categorization: The Process of Categorization is Inherently Rewarding

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Do people find categorization rewarding? The prevalence of pastimes such as birdwatching, beachcombing, and mushroom hunting suggest they do. If categorization helps make sense of the world around us, it may act as a chronic source of reward, organizing people’s experience from the most basic levels (e.g., vision) all the way up through higher-order cognition (e.g., stereotyping). We experimentall...

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