1. We predict that participants in a physically cold (vs. warm) environment will perceive a house in an advertisement as more communal and more attractive. 2. We predict that participants’ Need For Affiliation (NFA) will mediate the relation between temperature condition and ratings of a house as more communal and more attractive, such that lower temperatures will lead to a higher NFA in participants. 3. Finally, we will ask for participants’ current temperature estimates as a gage for momentary resources and we will explore whether perceived communality of the house mediates the relationship between temperature environment and estimation. 4. We predict that the differences in Hypotheses 1, 2, and 3 between physically cold (vs. warm) environments disappears if we remind participants that they will go inside shortly. 5. We will also explore whether participants will be more willing to purchase the house and pay more for the house (we expect greater noise here, because of differences in knowledge of housing prices). 6. In addition, we will explore the real outside temperature as a potentially moderating variable in our design.