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The Better-Than-Average Effect and COVID-19: Biased Social Comparison in the Moment of Crisis
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Description: The Better than Average Effect (BTAE - to regard oneself as better than the average person) is one of mechanisms possibly explaining why people may follow health guidelines (“I am superior to others, and I [wil]) take extra precautions as e.g., vaccine shot”). In this paper we are investigating the BTAE during the moment of global crisis (i.e., COVID-19), with 3066 respondents. In Study 1 in all three countries, across two measurements in time the BTAE was present: participants rated their involvement in self-protection as greater in comparison to others. Study 2 replicated this effect, proving its robustness. Importantly, participants estimated their willingness to vaccinate as higher than others. The BTAE was a significant predictor of willingness to vaccinate.
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