This study seeks to explore whether the cognitive conflict that results from incongruent trials in typical laboratory tasks, such as the Stroop Task, is also evident in imagery that uses incongruity as a creative device, often used in advertising.
OSF does not support the use of Internet Explorer. For optimal performance, please switch to another browser.
This website relies on cookies to help provide a better user experience. By clicking Accept or continuing to use the site, you agree. For more information,
and information on cookie use.