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Messaging Organizational Change: How Regulatory Fit Relates to Openness to Change Through Fairness Perceptions

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  2. E. Tory Higgins

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Regulatory fit theory predicts that matching a message to individuals’ motivational orientation feels right, thereby enhancing fairness perceptions. In two studies we tested whether, through fairness perceptions, regulatory fit relates to greater openness to change, especially when that change has negative consequences for its recipients. Study 1 was a field experiment conducted among primary and …

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change communictionchange opennesseducation changefairness perceptionsMTurk studyorganizational changeregulatory fitregulatory focusteachers

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