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Category: Project

Description: The present study presents results of a collaborative registered replication of Griskevicius et al.’s (2010) findings from Experiment 1 conducted by 24 student groups from six countries (N = 3,774) investigating if pro-environmental behavior can be promoted by priming status motives (desires for social status and prestige). Student projects were part of the Collaborative Replication and Education Project. This large multi-site replication showed no evidence to support the hypothesis that hypothetical pro-environmental behavior can be stimulated by having participants read a story designed to prime status motives. We performed several exploratory analyses to investigate whether extension variables (i.e., equating “green” choices with prosocial behavior, political beliefs, sampling methods, US vs. other countries, duration of data collection, and gender) moderated the hypothesized effect of status motives on pro-environmental choices, but our findings produced null results.