Face pareidolia is a phenomenon whereby individuals perceive a face in objects when none exists. Little is known about the mechanisms underpinning pareidolia, but a recent study reported scoring highly on the Paranormal Beliefs Scale was related to seeing faces in things. One possible explanation for why people may perceive faces in objects is the sensitivity to first-order configuration (holistic processing), i.e., perceiving eyes above a mouth above a nose as a face. No research to date examined the relationship between holistic processing and pareidolia. In this study, we created a bespoke pareidolia test (Stirling Pareidolia Test; SPT) and asked participants to take part in the most common face processing tasks (Cambridge Face Memory Test; CFMT+ and Kent Face Matching Test; KFMT), and three holistic processing tasks (The Navon task, Mooney-Verhallen Test and Vanderbilt Holistic Face Processing Test) together with the SPT. We hypothesised that 1) holistic processing will predict face pareidolia in participants and that 2)face pareidolia will be correlated with CFMT+ and non-match trials of the KFMT.
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