Social network sites are an important part of our daily lives (SNS). Currently, Facebook is the most popular SNS with 1.86 billion visitors per month (Facebook, 2017; eBizMBA, 2017). More precisely, data suggests that 90% of the undergraduates use Facebook with a majority (58%) using it multiple times a day (Dahlstrom, de Boor, Grunwald, & Vockley, 2011). Given the high amount of time people spen...