**Mission**
- To create an environment for researchers with small participant pools and undergraduates to conduct high-powered experiments
- To conduct high-quality research using a collaborative model
- To produce high-powered samples with greater diversity than what is obtained from using undergraduate psychology participant pools and MechanicalTurk
- To increase opportunities in our field for researchers in non-W.E.I.R.D. (White, Educated, Industrialized, Rich, Democratic) countries
**Values**
- High-quality research - high-powered studies, facilitating and practicing open science
- Creating opportunity - enabling research we could not otherwise do, supporting students
- Diversity - of samples and researchers
- Collaboration (not delegation)