When designing and programming Qualtrics surveys, it is critical to consider how everyone in your population of recipients will experience the survey. For example, is the information in your survey able to be perceived by all participants, including those with visual or auditory limitations? Can all participants click on and navigate through the interface of the survey? Is content understandable to all of your participants? We will discuss visual and auditory accessibility, technological accessibility, and cognitive accessibility, and how to design content to fit all potential respondents' needs. This workshop will focus on implementing accessibility in Qualtrics, but the general principles will be applicable to all survey tools. This workshop will cover: - How to set up and test your survey with accessibility tools, such as screen readers; - Which question types meet accessibility standards and which to avoid; - Tips for formatting text, font size, color, and media to maximize accessibility; - Tips for developing instructions and text that are understandable to all of your participants. To be successful, you should: - Have basic experience with Qualtrics. Spring 2024: https://mediaspace.umn.edu/media/t/1_omshl19k