Is Animal Cruelty, Environmental or Purity (“Abolitionist”) Messaging More Effective at Inspiring People to Change Their Diet?

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***This legacy research may not meet the current quality standards of [The Humane League Labs](https://thehumaneleague.org/labs). We recommend cautious interpretation of these results and reanalysis of the raw data when possible.*** - This study is documented in both a [report](https://osf.io/yw9nm/) and a [blog post](https://osf.io/mt2uq/). - The data for this study was collected through a long survey including several other studies; the data and full survey instrument are provided in [Description of Omnibus Survey Used for Humane League Labs Study E005](https://osf.io/ryn7m/).

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