Is Animal Cruelty, Environmental or Purity (“Abolitionist”) Messaging More Effective at Inspiring People to Change Their Diet?

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Contributors:
  1. Sabine Doebel
  2. Susan Gabriel
  3. Nick Cooney

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This legacy research may not meet the current quality standards of The Humane League Labs. We recommend cautious interpretation of these results and reanalysis of the raw data when possible. This study is documented in both a report and a blog post. The data for this study was collected through a long survey including several other studies; the data and full survey instrument are provided in Desc...

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