The findings of this study are published in: Lazić, A., Petrović, M. B., Branković, M., & Žeželj, I. (2023). Quick natural cure-alls: Portrayal of traditional, complementary, and alternative medicine in Serbian online media. *Collabra: Psychology*, *9*(1): 82189. https://doi.org/10.1525/collabra.82189. Please cite accordingly. Contains versions of the codebook developed at different stages of the research process. Files are available as PDFs, both in Serbian and English. **Version 1** (2022-02-11) was developed before any media articles were sampled and before any coding was done; this version was preregistered (`wp1_codebook_v1_eng.pdf`, `wp1_codebook_v1_srp.pdf`). **Version 2** (2022-03-08) was developed during the media article identification phase and was used during trial coding (`wp1_codebook_v2_eng.pdf`, `wp1_codebook_v2_srp.pdf`). **Version 3** (2022-04-15) was developed after the trial coding phase and was used during the final coding of the data (`wp1_codebook_v3_eng.pdf`, `wp1_codebook_v3_srp.pdf`). **Version 4** (2022-05-20) is the final version of the codebook, developed during the final coding of the data (`wp1_codebook_v4_eng.pdf`, `wp1_codebook_v4_srp.pdf`).