The Distribution Approach

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Description: Collaborative work with Erich H. Witte and Klaus Boehnke on introducing the distribution approach to arriving at values at the culture level from value preferences of individuals. This approach is meant as an alternative to the current methodology of using average scores over individuals in a culture as evidence for the culture's value typology.

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Empirical tests of Schwartz’s theory of cultural value priorities have predominantly been performed using an averaging approach–as values of the average individual in a culture. However, from a theory of measurement standpoint such an approach seems inadequate. We argue that the averaging approach is an insufficiently accurate methodology in capturing the compatibilities-incompatibilities between ...

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