Energy Education with Social Marketing for Residential Sector

    Anonymous Contributors

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Category: Project

Description: In this project, we developed a home-energy education visit to encourage homeowners to adopt specific energy-conservation measures. Our experiment randomly assigned 170 homeowners to an experimental condition that included an energy education visit before an energy audit or to a control condition that included just an energy audit. Participants in the experimental condition adopted more low-cost, one-time energy conservation changes such as adjusting refrigerator/freezer temperatures and lowering hot water temperature. However, they did not invest more in home-energy renovations or other costly changes such as replacing inefficient appliances. This project was conducted in upstate NY, and was funded by NYSERDA.


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