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Social media websites such as Facebook are used for relationship development and maintenance often through self-disclosure and sharing of personal information. However, not all forms of social media communication may be equally suitable for this task. This paper explores users’ norms about the appropriateness of using private vs. public Facebook messages to communicate different kinds of personal information, and the effectiveness of these types of communication in building relationships. A survey of undergraduate and adult participants revealed that users endorse conflicting expectations about preferences for receiving information publicly or privately.
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