Seeing Stars: How the Binary Bias Distorts the Interpretation of Customer Ratings

Contributors:

Date created: | Last Updated:

: DOI | ARK

Creating DOI. Please wait...

Create DOI

Category: Project

Wiki

This paper is in press at the Journal of Consumer Research (2/27/18). Analysis Scripts, Data Files, Stimuli & Materials, Appendices and Supplements Abstract Across many different contexts, individuals consult customer ratings to inform their purchase decisions. The present studies document a novel phenomenon, dubbed ‘the binary bias,’ which plays an important role in how individuals evaluate c...

Files

Loading files...

Citation

Components

  • Analysis Syntax


    Recent Activity

    Loading logs...

  • Raw Data


    Recent Activity

    Loading logs...

  • Stimuli and Materials


    Recent Activity

    Loading logs...

  • Appendices and Supplements


    Recent Activity

    Loading logs...

Tags

Recent Activity

Loading logs...

OSF does not support the use of Internet Explorer. For optimal performance, please switch to another browser.
Accept
This website relies on cookies to help provide a better user experience. By clicking Accept or continuing to use the site, you agree. For more information, see our Privacy Policy and information on cookie use.
Accept
×

Start managing your projects on the OSF today.

Free and easy to use, the Open Science Framework supports the entire research lifecycle: planning, execution, reporting, archiving, and discovery.