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Price-Denomination Effect: Choosing to Pay with Denominations that are the Same as the Product Prices

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Contributors:
  3. Priya Raghubir

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License: CC-By Attribution 4.0 International

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Behavioral EconomicsBehavioral ScienceDenomination ChoiceField and Lab ExperimentsJudgment AnchoringPriceSubjective Value of Money

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