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Aha Vs. Haha: The Effect of Funny Vs. Clever Advertising

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  2. Lingrui Zhou

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Study 1: Twitter Field Study

Howe, Zhou & Dias
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Study 2: Experimental Study

Howe, Zhou & Dias
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Study 3: Correlational Study with a variety of ads

Howe, Zhou & Dias
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Study 4: Within Subjects Demonstration

Howe
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Study A1: Nick Viall for Halo Top

Howe, Zhou & Dias
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Study 5: Moderation by NFC

Howe
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