The effects of persuasive messages to reduce avoidant purchasing behavior after the Tohoku earthquake: a focus on the affective-cognitive matching effect

Contributors:

Date created: | Last Updated:

: DOI | ARK

Creating DOI. Please wait...

Create DOI

Category: Project

Description: 2015 Annual Convention of Society for Personality and Social Psychology

Wiki

Disasters sometimes cause avoidant purchasing in consumers. The avoidance is associated with negative attitudes based on affect. This study examined the effects of persuasive messages aimed at reducing avoidant purchasing after the Tohoku earthquake, focusing on the affective-cognitive persuasion matching effect. In Phase 1, 113 university students were presented with one of four positive messages...

Files

Loading files...

Citation

Tags

Recent Activity

Loading logs...

OSF does not support the use of Internet Explorer. For optimal performance, please switch to another browser.
Accept
This website relies on cookies to help provide a better user experience. By clicking Accept or continuing to use the site, you agree. For more information, see our Privacy Policy and information on cookie use.
Accept
×

Start managing your projects on the OSF today.

Free and easy to use, the Open Science Framework supports the entire research lifecycle: planning, execution, reporting, archiving, and discovery.