In this project we will be replicating the study done by Griskevicius et al. (2010) as a part of the Collaboration Replication Project (CREP) at Brigham Young University-Idaho. Specifically, this project will be replicating the first study done by Griskevicius et al. The hypothesis of this particular study was that priming status motives increases the likelihood of choosing a green product over a similar non-green product than it would in a group that did not receive the status priming. There are two primary explanations proposed to explain altruistic choices by members of society. The first explanation is known as the costly signaling theory (Miller, 2000; Zahavi, 1975.), which proposes that making self-sacrificing decisions for the benefit of the overal society is rewarded with higher status. The second theory, called competitve altruism, theorizes that “conspicuous displays of altruism can function to build and maintain costly prosocial reputations.” (Griskevicius et al. 2010.) We will be replicating the original study in which participants were presented with a choice between two products for three different product types. Both products were priced similarly. The green-choice version of the products was less luxury and had less features, but did show that it was more beneficial for the environment than its non-green counterpart. Griskevicius et al. (2010) hypothesize that participants who were primed with a story before being presented with the two products were more likely than the control group to choose the green product over the superior non green product. Our replication of this study aims to bolster the findings by Griskevicius et al. and provide further support to their hypothesis.