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Description: What features of everyday generosity lead givers to feel good? We coded recollections of generous purchases from over 2,500 people and along five key dimensions (affiliation, volition, impact, authenticity, and level of detail) to see which were associated with greater happiness. As predicted, people reported greater happiness after recalling generous purchases that were rated as high in volition and impact. Meanwhile, and in contrast to our predictions, people did not report higher levels of happiness when their spending memories contained more cues of affiliation, authenticity, and detail. These data provide insight into how people spend money on others and what types of spending memories are associated with more happiness. More broadly, these data offer researchers a simple first look at everyday human action – a valuable but often overlooked feature of meaningful and progressive science.
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