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<p>Growing public awareness of issues facing the transgender community has highlighted the dearth of measures available to predict beliefs about transgender people. Three studies introduce and validate a novel Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) assessing implicit attitudes towards transgender people. Study 1 (N = 259) found significant implicit and explicit preferences for cisgender over transgender people, which correlated reliably with transphobia and transgender-related policy support. Study 2 (N = 406) found that implicit transgender attitudes continued to predict outcomes among participants reporting no explicit preference for cisgender versus transgender people. Using structural equation modeling, Study 3 (N = 2276) found that implicit transgender attitudes independently predicted multiple outcomes, including gender essentialism, contact with transgender people, and support for transgender-related policies. We introduce a reliable measure of implicit transgender attitudes and illustrate how such attitudes independently predict meaningful beliefs and experiences.</p>
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