Investigating the short-term familiarity backfire effect in the context of vaccination

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Category: Communication

Description: Presentation at the 2018 Society of Australasian Social Psychologists annual meeting

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Investigating the short-term familiarity backfire effect in the context of vaccination Emily Kothe, Mathew Ling Misinformation Lab, School of Psychology, Deakin University Attempts to counteract misinformation have had mixed effects, occasionally resulting in "backfire effects", where pre-existing beliefs are entrenched rather than refuted. This study tested for short-term familiarity backfire ef...

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