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Replication of "Feeling Right" in product evaluations (Wadhwa & Zhang, 2015)
Contributors:
- Christopher Harms
- Hanna Genau
- Carolin Meschede
- André Beauducel
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Does it Actually Feel Right? A Replication Attempt of the Rounded Price Effect
How does the roundedness of prices affect product evaluations? The ”Rounded Price Effect” (Wadhwa & Zhang, 2015) postulates that depending on the ...
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