Makeup and its placebo affect women’s self-ratings
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Description: We analyzed self-assessments of women without makeup and after having makeup professionally applied at 4 increasing levels. In the placebo phase, women were treated with colorless cosmetic. Fifty Brazilian women (Mage = 24.26) rated themselves on attractiveness, health, self-esteem, femininity, satisfaction with appearance, age, dominance, confidence, and competence in all experimental conditions.