Relationships with Brands & Temperature Perception

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In this project, we seek to investigate the link between people's relationships with brands (or, more accurately, their perception of the "brand personality" of the brand) and temperature estimations. We did not register the study a priori, as pre-registration was not yet part of our daily work routine when we started this project.


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  • Maintaining Warm, Trusting Relationships with Brands: Increased Temperature Perceptions after Thinking of Communal Brands

    Classical theories on interpersonal relations have long suggested that social interactions are influenced by sensation, like the experience of warmth....

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