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Relationships with Brands & Temperature Perception

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IJzerman, Janssen & Coan
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IJzerman, Janssen & Coan
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Maintaining Warm, Trusting Relationships with Brands: Increased Temperature Perceptions after Thinking of Communal Brands

IJzerman, Janssen & Coan
Classical theories on interpersonal relations have long suggested that social interactions are influenced by sensation, like the experience of warmth....
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