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**Original citation:** Dai, X., Wertenbroch, K., & Brendl, C. M. (2008). The value heuristic in judgments of relative frequency. *Psychological Science, 19*, 18–19. **Target of replication:** The finding we replicated is related to the value heuristic, which states that “people judge the frequency of a class of objects on the basis of the subjective value of the objects” (Dai et al., 2008, p. 18). **A priori replication criteria:** A successful replication would find a significant chi-square test, in that fewer participants who overestimated and more participants who underestimated the relative frequency of a certain category of pictures would belong to the group that was incentivized for viewing pictures belonging to that particular category. **Materials, data, and report:** Study materials can be found in the methods and materials node of this project. The dataset and script can be found in the dataset node. The full report can be found in this node. **Conclusions:** The finding in this replication directly contradicts that of the original study by Dai and colleagues, which stated that pictures belonging to the endowment category should be judged to be relatively less frequent than those belonging to the other category. We found a negative, nonsignificant effect of endowment category on underestimation of the frequency of pictures belonging to that category. That is, descriptively speaking, participants were more likely to judge pictures to be relatively more frequent if they belonged to the category for which they expected to be paid than if the pictures belonged to the other category. **Response:** The original authors provided commentary on the results of the replication. A [letter to the editor][1], email exchange between the [replicator and the original authors][2], and an email exchange between the [original authors and Reproducibility Project: Psychology coordinators][3] are available in the files section of this project. [1]: https://osf.io/gh5fc/ [2]: https://osf.io/h2ny8/ [3]: https://osf.io/cdrsv/