Open Researcher and Contributor Identifiers (ORCiD iDs) reflect a fast-growing Linked Open Data (LOD) standard. Typically, Librarian promotional efforts in higher education focus on faculty and other researchers. Yet, both in terms of institutional buy-in and leveraging the power of LOD iDs, other stakeholders may prove effective users and allies. [Also already uploaded to ORCID's FigShare repository. Feel free to link to that if you'd like] https://figshare.com/articles/ORCID_Promotional_Efforts_in_California_Institutes_of_Higher_Education/7203350 [cid:image001.jpg@01D35899.778EBC80] Mark G. Bilby, PhD, MSLIS Senior Assistant Librarian, Scholarly Communications Lecturer, Religious Studies [https://orcid.org/sites/default/files/images/orcid_16x16(1).gif]<https://urldefense.proofpoint.com/v2/url?u=http-3A__orcid.org_&d=DwMFaQ&c=GlhIK-Z7Itify6iax27XCf9KYFXDgbS2ET58kP-Ckgw&r=6S160Oj_VFqEP5TyAwAkF6ErWn2mmBbWvEt9av8-LWw&m=Joxc-s3ruH3IQv5D32Puvr7iseMuzgnJW8CABt39dJQ&s=ox8M8zHOkdeuhacosOOVwo3yVYM8F3RiQNyhk50vFyI&e=> http://orcid.org/0000-0003-0100-6634 CSUF Faculty Calls to Action! 1. Protect and Share Research with an Open Access Policy!<http://libraryguides.fullerton.edu/open-access/GreenOAPolicy> 2. Make Your Research Blossom with ORCID!<libraryguides.fullerton.edu/ORCID> 3. Make Your Courses Affordable for Students!<https://als.csuprojects.org/>