To whom it may concern, Thank you so much for offering me the opportunity to present my study in the Psychology Undergraduate Research Conference. I have attached my poster to this email and the following is the abstract of my study. In China, despite an increasing number of young people with mental health issues, the social stigma toward mental health and psychological treatments has imposed a barrier against help-seeking toward mental health issues. Since untreated mental disorders can result in social and economic burden in China, actions need to be taken to decrease the stigma toward psychotherapy, which is crucial to promote psychological treatment. Previous studies suggest that the more similar people are to a message deliverer, the more likely they will be persuaded by the message. This study targeted 52 Chinese college students in Shanghai, a subgroup of China’s youth. The researcher examined their attitudes toward psychological counseling, a specific type of psychotherapy, after they were randomly assigned to read messages from a group of college students with either American or Chinese nationality. The researcher found that though not statically significant, after reading messages delivered by Chinese undergraduates, students had a more positive general attitude toward psychological counseling, compared to messages delivered by American undergraduates. The small sample size may be one reason for this insignificant result. However, the study still can still be considered meaningful in that it suggests the possibility of similarity factors in influencing attitudes toward mental health treatment in the Chinese cultural context. Therefore, it calls on future exploration on how utilizing the role of similarity in persuasive messages may be able to stimulate positive attitudes toward psychotherapy among the general younger generation in China.