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Description: This project collects the R scripts for teaching exercises based on the textbooks: Sarstedt, Marko and Erik Mooi: A Concise Guide to Market Research, Springer Berlin, Heidelberg 2019, More information on this textbook is available here: The accompanying material was created in the course of teaching activities and is to be regarded as a "living" document that is regularly updated. Last update: April 2023.


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