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(Not) Doing the Right Things for the Wrong Reasons: An Investigation of Consumer Attitudes, Perceptions, and Willingness to Pay for Bio-Based Plastics
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Description: In four studies, we investigated participants’ attitudes towards fossil-based and bio-based plastic, their perceived importance of recycling both types of plastic, their willingness to pay, and their perceptions of bio-based plastic. In the pre-registered fourth study, we experimentally manipulated information about bio-based plastic and measured willingness to pay for different types of plastic.
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