What Is Typical Is Good

Contributors:
  1. Alexander Todorov

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Description: Face typicality is an important factor for social perception because it affects trustworthiness judgments that approximate the basic evaluation of faces. This effect has been overlooked, because trustworthiness and attractiveness judgments are generally highly correlated. We show that for a continuum of faces that vary on a typicality-attractiveness dimension, trustworthiness judgments peak around the typical face. In contrast, attractiveness judgments increase monotonically past the typical face, as faces move closer to the attractive face.

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