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Study 2: Video experiment  /

Contributors:
  1. Sharon K. Parker

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Category: Data

Description: We used the same analytical approach as in Study 1 (see Appendix L). However, we added control variables to the analyses (which were analyzed using ANCOVAs). We controlled for (1) the language (i.e., location) of the experiment, (2) the extent to which video messages were perceived as interruptions, and (3) the extent of careless responding. To determine whether our exclusion criteria affected the results, we also ran all analyses for the sample without exclusion criteria (N = 271) and with exclusion criteria (N = 229) (we only report results for those additional analyses when they revealed differences concerning rejection/ confirmation of hypotheses). When the F-test of the ANCOVA was non-significant, we did not test contrasts among the different leadership conditions.

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Submitted Flyers (N = 229) and innovation ratings

Klonek, Parker & Gerpott
Upon arrival, participants were instructed that they would be working on marketing material for a real research project (i.e., a longitudinal study). ...

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