Body odors affect implicit prejudice

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Description: The present study is aimed at showing that body related disgusting odors increase implicit prejudice towards stigmatized outgroups. In particular, here we assess this hypothesis by using a measure of implicit attitudes that relates more specifically to disease related concepts.

License: CC-By Attribution 4.0 International

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Body odor disgust is a primitive regulator of social processes. We thus expect a role of such disgust in the activation of implicit attitudes towards outgroups. The Implicit Association Test is a reaction-time based instrument that measures the strength of automatic associations between pairs of concepts, such as social groups (e.g., Roma and Swedes) and emotional valence attributes (good or bad)....

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    Liuzza, Olofsson, Larsson & 2 more

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    Liuzza, Olofsson, Larsson & 3 more
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