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Category: Project

Description: This study aims to investigate two methods of promoting sustainable diets. One method involves eco-labeling and the other involves utilising social norms to nudge people towards sustainable choices. The primary research aim is to determine the effects of these two methods on food choice and the secondary research aim is to investigate how participants' motivation to live sustainably impacts these effects. The study has three conditions, one for each method and one control condition. Participants will be presented different variations of a food menu depending on their condition. We will measure the food choice frequency and participants' motivation to live sustianably.