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[Statistical analyses output][1] from the data analysis software, IBM SPSS outlines the analyses steps described below. Data analyses followed the steps put forth in the original study by Griskevicius, Tybur, & Van den Bergh, (2010; study 1). In other words, steps completed included: 1. Determining similarity between control conditions in responses to product choices 2. Combining control groups for further analyses 3. Examining chi-square analyses determining independence between control and motive prime conditions on each green product choice (three tests) 4. Creating composite (mean) of the three product choices (1 = green, 0 = nongreen) 5. Examining analysis of variance (ANOVA) of green choices between conditions (control vs motive prime) 6. Additional exploratory analyses included examining potential moderating and main effects of various demographic characteristics on the relationship between desire for high social status and environmentally friendly product choices. An in-depth summary of results, discussion of results, and comparison to the original study can be found within [this file][2] These findings did not support the current hypotheses nor do they match the results of the original research by Griskevicius, Tybur, & Van den Bergh, (2010). Social-status motive priming via reading stories did not have an effect on participants’ tendencies to choose more environmentally friendly products. Education level of participants’ parents nor political affiliation did not moderate the relationship between status priming and green product choices. No main effect of parent education was found, indicating that, across all conditions, parents of all education levels tended to choose similar amounts of green products. A main effect of political affiliation was found such that Republicans were less likely than Democrats, Independents, and those reporting that they “Don’t know” to choose a green product Limitations: Inability to directly replicate the computerized procedures of original study, young sample (average age 21 years old), and location of sample (discussed below). In all conditions, more people chose green products than luxurious; a result that might be explained by Northern California's heightened awareness of “going green.” In Northern California alone, 8.1% of regional jobs are “green jobs,” in the state, 3.4% are (versus ~1% in other states; State of California. Employment Development Dept., 2010) [1]: https://osf.io/chgtu/ [2]: https://osf.io/j8izy/
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